Updated: Sep 26, 2020
Originial Aboriginal Stands Out With Quality Products
The Original Aboriginal recently launched a new online jewelry boutique. Infused with indigenous heritage and spiritual grounding, the brand has found unique ways to differentiate themselves in an already saturated market.
Break Through The Noise
If you’ve decided to start your own business, but the product or service you would like to offer is in a saturated market, don’t let that discourage you from going after your dreams. There is a famous quote by Mark Twain that says “There is no such thing as a new idea. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope.” Though your product may be similar to your competition, you can still be innovative and differentiate your brand.
Here some strategy tips that you can use to ensure your brand shines through!
“You can still differentiate and shine through.”
Gain Brand Clarity
It is important that you have a clear understanding of your brand in order to gain customers and retain them. Understanding your brand’s reason for existence, what sets you apart from your competitors, and your target audience will help guide your marketing efforts so you can make the most impact.
Produce Rich Content
One of the biggest mistakes business owners make, is not investing in rich content. In marketing, appearance is everything! While you don’t always have to hire a professional photographer, starting out we recommend that you invest in one and get high resolution photos to utilize for your marketing materials. With the enhancements of smartphone cameras and photo editing software you can get flawless photos that you can utilize for social media graphics.
In addition to ensuring your brand is represented well visually, written content is equally important. When your customers visit your website and social media pages, they should have a clear understanding of who you are and what you offer through your messaging.
Customers don’t just buy products, they buy a feeling. Don’t be afraid to be vulnerable and engage with customers personally. Consider sharing a personal story or customer testimonials to build brand authenticity. Are you a single mom that overcame odds to start your business? A customer may be able to relate. Whatever your brand story is, share it confidently. So, ask yourself, what feeling is your brand evoking today?
Consistency is Key
Producing content consistently is key if you want to build followers and increase engagement. Remember the saying “out of sight, out of mind” well, you want to make sure you are always top of mind for customers especially if you are in a saturated market. One way to ensure you are consistently producing content is to create a monthly content calendar and use a scheduling software such as Hootsuite or Falcon to schedule posts in advance.
Even though your product may be similar to your competition, you can still differentiate yourself and shine through by making sure you have a clear understanding of your brand, producing rich content that will attract customers, engaging personally with customers to show your brand authenticity, and consistently producing content.
Check out our previous blog post
"4 reasons why lack of brand clarity can impact your bottom line" to learn more!
Are you currently in a saturated market and need help making sure your brand stand out amongst your competitors? Contact EVOZ Marketing for a brand audit today!