Updated: Sep 26, 2020
Art You Hungry booms with new online store
Artist Nneka Jones needed a website FAST! With an unexpected boom of 10,000 followers on Instagram within a 24 hour period, EVOZ built her an online store that shifted her position in the art scene over night.
Shifting out of the DMs
Jones initially handled art sales and commission requests via email and direct messaging. When a well known gallery shared her work on Instagram, she was inundated with requests to purchase her work. She instantly realized that funneling sales through direct messages is not a sustainable approach especially as your business begins to grow.
EVOZ Marketing built an online store overnight to help prepare Art You Hungry for sales growth from the start.
Launching an online store alongside the launch of your website is a surefire way to have what your customer needs, exactly when they need it.
Low implementation cost
Compared to having a store front, implementing an online store is significantly lower cost which makes it a great option for new entrepreneurs to connect their products with customers. Some leading Ecommerce sites include Shopify, BigCommerce, Magento and WooCommerce.
2. Streamline your sales process
Having an online website provides one channel for your customers to purchase your products. In doing so, you can keep track of sales, easily manage your product inventory and handle customer inquiries. Your website can also be easily integrated with your social media channels.
3. Optimize your time
Setting up your online store frees up your time to focus on other aspects of your business. You can set aside time each day to check on orders, but your day to day doesn’t have to be inundated with fulfilling customer requests. You can invest more time for example on creating new content such as writing a blog and shooting a brand video or creating additional products or services.
4. Enhance your customer experience
With an online store, customers can place orders at their convenience, 24/7. You can literally make money while you sleep and never miss a step in the customer service process. You can also set up automated thank you messages when the customer makes a purchase and provide an estimated fulfillment and shipping time.
5. Gain valuable customer insights
Having an online store allows you to gain access to a plethora of customer data. You can take advantage of Google Analytics to learn more about your customers, their purchase behavior and how they arrived at your site. By using this data along with social media insights, you can make more informed business decisions to grow your business and increase sales.
Launching an online store is a great low-cost way to streamline your sales process, optimize your time so you can spend more time doing things you love, enhance your customer experience and gain valuable insights on your target market.
We want to hear from you! Have you launched your online store? If so, share with us in the comments below how it has impacted your business.
Want to learn more about how EVOZ Marketing can help you launch your online store? Contact us today!