Your Brand on Digital Display
As society continues to adapt to this ever-evolving digital age, the consumption of traditional print media over the past decade has significantly declined. According to the 2018 Mequoda Magazine Consumer Study, between 2015 and 2018 digital magazine spend within the U.S. almost doubled to $2.3 billion. As a result, many print media companies are either digitizing their content fully or offering it as an alternative. Most recently Oprah Winfrey’s ‘O’ Magazine announced that after 20 years, they are discontinuing their monthly print edition.
Benefits of Launching a Digital Magazine
Virtuous, Victorious & Valued Magazine is on a mission to provide faith-based content for teenage girls who are growing up in a very demanding society. Launching an online magazine was the best way to promote positive content, engage with young women, and control the narrative around issues that young growing girls are faced with. Other benefits included lower startup costs, as well as the flexibility to include interactive content such as videos.
5 Tips to Successfully Launch a Digital Magazine
1. Know Your Target Audience
Before getting started you must have a clear understanding of your target audience. How do they currently consume content? What type of content are they interested in reading? Research similar magazines in your industry to see the type of content being produced and look for any information gaps you can fill.
2. Choose a publishing software
When producing a digital magazine, you want to ensure the software you use offers great layout options and has all the features you need. To get started, review the top 7 digital magazine publishing software here.
3. Build Your Network
It is important that you begin curating your network by building relationships with individuals and brands within your industry prior to your magazine being launched. Doing so will allow you to have more resources you can tap into when you need assistance with featured content, advertisements, sponsorships, and more!
4. Enlist the Help of Content Writers
While putting together content for a digital magazine can be a lot of work, you don’t have to do it alone. Enlisting the help of great content writers and a copy editor will not only ease your workload, but also ensure you are always producing quality content which will be instrumental to your magazine’s success.
5. Market Like A Boss
Now that you’ve put in the work to produce an amazing digital magazine, it’s time to let the world know about it. If your digital magazine is an extension of an already established business, promoting to your current customer base is an easy way to spread awareness and gain subscribers. You can also create a targeted social media strategy aimed at your target market. Our client for example created a Facebook group for people with common interests to discuss topics from the magazine.